Before the new arrangement with Amazon, Peloton’s products have been mainly sold through its website and physical showrooms.
Peloton to sell its bikes on Amazon in bid to reverse slump
Peloton’s high-end exercise bikes and other gear will now be able to be bought on Amazon in the US, a partnership aimed at boosting the fitness company’s sales that have languished since the easing of pandemic lockdowns.
“We want to meet consumers where they are, and they are shopping on Amazon,” Kevin Cornils, Peloton’s chief commercial officer, said in a statement Wednesday.
The collaboration is Peloton’s first with another retailer. Before, its products were sold only through its website, physical showrooms and other channels.
And it comes after the company earlier this month said it was shedding jobs, shifting its delivery work to third-party vendors and significantly reducing the number of stores it has in North America.